"The creation of a thousand forests is in one acorn."

~ Ralph Waldo Emerson

Our Team


Heather Watson, Founder & CEO 

Heather leads acorn30 with her passion for brand engagement, public relations excellence and all things digital. Through her extensive knowledge in digital marketing, social media and campaign management, Heather has emerged as a Peterborough Chamber of Commerce “Top 4 Under 40” winner in 2015. A graduate of Fleming College’s Business Administration program for Marketing and Human Resources, Heather has 20 years proven experience with both public and private sector marketing research, marketing strategy and service delivery fulfillment leveraging a full suite of traditional marketing platforms with digital innovations. Her past work includes successfully leading a variety of program efforts for multiple election campaigns, the City of Peterborough, Wild Wing, Metroland Media and more.

“I’m not a guru. I am constantly learning so I am the best at what I do. Always.” ~ Heather Watson


Brendan Quigley, Innovation

Brendan leads acorn30 for digital platform design, build and service delivery – while researching and exploring new marketing innovation technologies through acorn30’s Creative Lab. With a joint major from Trent University, Brendan has core service delivery experience in Geographical Information Systems (GIS), keeping him at the forefront of always-on, location based services (LBS) initiatives. An accomplished web designer and digital technology pioneer, Brendan offers an ability to provide creative solutions to meet the needs of clients with experience in both private and public sector.

“As a technology geek, it’s absolutely incredible to see all the new technologies being launched daily. I don’t know how people can keep up. But I know I will. It’s not my job, it’s my passion” ~ Brendan Quigley

Aaron Garfat, Sponsorship and Advertising Sales

Aaron is the President & Founder of Raising The Bar Sales and Marketing Group. Aaron has a passion for sports marketing as well as over twenty years of sales and marketing experience in the industry. His professional history includes positions as Director – Sales, Marketing and Advertising, Assistant General Manager and Director – Marketing and Public Relations with the Peterborough Petes Hockey Club, a member team of the Ontario Hockey League.


Uzma Khaliq, Creative Assistant

Uzma is a creative thinker and problem solver. With a passion for creating brand experiences, Uzma creates innovative designs to support brand messaging. A graphics artist, Uzma can provide UI/UX as well as logos and brand assets.

“I love facing new challenges; it’s energizing when I can solve problems.”~ Uzma Khaliq

Justin Roffey, Media Specialist

Justin has returned back to Peterborough after living and working in Alberta for two years. Justin has a desire to work and support small businesses to help them grow their digital and niche advertising campaigns.

“I want to do what’s best for our clients and I will work hard to make that happen.” ~ Justin Roffey

We are currently expanding the acorn30 team and always on the look out for amazing new talent to join us. Please send your CV to growing@acorn30.com and share a few links of your work portfolio or LinkedIn profile with us for faster response.

Our Partners

Some of our affiliations that we are proud of:

Our Culture

People come first. Our clients and their customers, our team and our community are paramount. It’s lived out through our client-partner approach, our commitment to ethics and support in the community. We’re honest in our relationships and in our work, and we are successful in anchoring working relationships between our clients and team.

Our Beliefs

At acorn30 we believe that knowledge is power, and we want to share that knowledge. This means that we will openly share with you exactly what we’re doing, always. There’s no smoke and mirrors here – you will always have access to the details regarding your file. We really want to empower you to have all the tools you need to make knowledgeable decisions when it comes to your marketing needs. We also believe in continued growth, for you and for our team. At acorn30, we will continue to refine and measure everything we are doing to deliver the best quality results we can. We will seek out innovative ways to make things happen and we will raise the bar for success continually.

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