Episode 29 – What to Make of Facebook?

Today on The Marketing Podcast, we’re digging in further on the Facebook Cambridge Analytica scandal. Heather and Brendan are talking about what it’s all about, what it means for Facebook marketing and advertising campaigns and what businesses should be doing to...

Episode 9 – Sears is Wishful

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a few new trends in marketing to keep an eye out for. First, businesses can advertise to existing customers through Facebook Messenger. A discussion about how it works and why it...

Episode 8 – Fast food wins, and fails

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are in need of food… fast! They touch on a McDonald’s fail as well as a great rivalry between Wendy’s and Burger King. As well as how a business can start a rivalry and do it well. Tracking you on your...

Episode 7 – Bribes, Sugar and Phallic Images

The next best thing to sex, drugs and rock and roll! Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking all things bad in marketing. First, Tesla is offering affiliate links to writers promoting their brand. Is it advertising or is it...

Episode 6 – Socializing

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about some of the latest trends in social media. First, a look at Twitter’s move to increase tweet length to 280 characters. The impact it has on the platform and how users are leveraging...

Episode 5 – iPhone Ten? X? 9? It’s here!

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are swooning over Augmented Reality on the eve of the iPhone X sales launch. From waiting in line to how big retailers are using AR, we are looking at how AR will impact marketing campaigns. The...