Episode 38 – Nerdy Marketing

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing. Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what...

Episode 37 – The Business of Cannabis

Today on The Marketing Podcast, like many Canadians, Heather Watson and Brendan Quigley are gearing up for the legalization of Cannabis. They are talking about new products, branding and branding rules as well as the fight to sell cannabis products. Hill Street, maker...

Episode 36 – Retail Therapy

Today on The Marketing Podcast, Heather Watson talks with Brendan Quigley about her recent shopping trip. They’re exploring how the face of retail stores is changing. First up, vintage clothier Fred Segal has launched a pop-up shop with shoppable windows. Other stores...

Episode 35 – Why Your Inbox is Full

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about GDPR. Today is the day that GDPR comes into effect and it means more than just a full inbox about privacy changes. First, what is GDPR? Heather takes a step back and highlights what...

Episode 34 – Join ‘Em

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are looking at some cases where brands have jumped on the bandwagon. First, Heather gets excited about Eminem’s use of AR at Coachella. At a time when a number of performers have gone on the record...