Marketing Resources

An All-In-One Guide to Help Prepare for Your Trade Show Booth

For manufacturers, exhibiting at a trade show represents one of the most valuable marketing opportunities they have all year. Producing a trade show booth is one of the most expensive, resource-intensive initiatives in any marketer’s budget. With the right planning tools in place, you can be set up for maximum return on that investment.

Trade Show Follow up Email Templates

One of the largest marketing activities that manufacturers participate in are trade shows, a lot of sales and marketing resources are devoted to planning and executing an effective trade show booth.

Guide to Lead Generation for Manufacturers

If you’re in sales and marketing, there’s no doubt you’ve heard about lead generation. Business folks, in general, are probably at least a little familiar with it. But what’s all about?

acorn30 HubSpot Website Grader

Find out how your website stacks up by using our website grader tool. A real-time evaluation on how your SEO, content and other KPIs measure up to today’s standards.

DiPaolo Machine Tools Gets Help with Sales and Marketing Alignment

DiPaolo Machine Tools is a family-owned company that sells, builds and services industrial machine tools to industries across Canada and in the US. Although their sales team was strong, they were looking to leverage digital marketing tools to generate more sales opportunities and create efficiencies through marketing automation. Already using HubSpot, DiPaolo turned to acorn30 to leverage their expertise.

Case Study: How a Canadian Manufacturer Generated New Leads with acorn30

Canadian Wear Technologies began working with acorn30 at the onset of the pandemic. Through the uncertainty, acorn30 worked to enhance cuts online presence to help increase sales.

Case Study: Fleming Student Administrative Council (SAC)

Fleming Student Administrative Council (SAC) was looking to complete their five year Strategic Plan for the organization. They were in search of a partner who understood the non-profit sector, could provide strategic direction and help to meet the goals of the organization.

Trade Show Evaluation

Most exhibitors attend because they ‘should be’ there. They make some decent contacts and nurture leads but it’s difficult to trace back whether or not attendance was actually worth it.

TradeShow Budget Spreadsheet

With so many moving parts, it’s hard to remember everything from travel costs to freight to swag. We’ve got an all inclusive budget template that will walk you through all the line items you will need to consider for your next trade show booth.

Case Study: Farmfest 2020

Due to the on-going pandemic in 2020 the Kawartha Farmfest needed to find a safe and effective way to market the event, so they hired acorn30 to do just that. In just a single month acorn30 reviewed, and consulted on the marketing strategy and budget, and they were able to develop all the creative content for print, radio and digital, craft copy for web, as well as for media releases and social media.