Episode 32 – Comparing Apples to Googles
Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a mashup of things including debating whether it’s font or typeface. First, Heather celebrates how a graphic designer redesigned well recognized logos replacing the brand name with...Episode 31 – Storytelling Through Advertising
Today on The Marketing Podcast, we’re talking about how brands are telling stories through ads. Heather Watson and Brendan Quigley are looking at four different ad campaigns and how they tell stories to attract attention and connect with their audience. Marketing...Episode 30 – Mobile Spending and Loyalty Programs
Today on The Marketing Podcast, we’re talking about mobile e-commerce. Brendan Quigley has finally discovered the benefits of mobile payments as he and Heather Watson discuss how businesses are incorporating it. As well, they are talking about Subway and Canadian Tire...Episode 29 – What to Make of Facebook?
Today on The Marketing Podcast, we’re digging in further on the Facebook Cambridge Analytica scandal. Heather and Brendan are talking about what it’s all about, what it means for Facebook marketing and advertising campaigns and what businesses should be doing to...Do you like what you hear and want to reach out to us?
