Episode 41 – Retailers Take Note

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are thinking ahead to the Christmas retail season. They’re exploring some of the latest trends in retail and looking at how small retailers can use the latest technology. Links: Microsoft Technology to...

Episode 40 – Another Facebook Show

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are once again talking about Facebook news. The platform is ever-changing so we’re devoting an entire episode to their most recent changes. Links: Facebook Advertisers Must Get Consent Facebook Tracks...

Episode 39 – The Big 4

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about the big four in social media: SnapChat, Instagram, Facebook and Twitter. They’re all rolling out new features and Heather and Brendan are diving in to discuss. Links: SnapChat Delete...

Episode 38 – Nerdy Marketing

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing. Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what...

Episode 37 – The Business of Cannabis

Today on The Marketing Podcast, like many Canadians, Heather Watson and Brendan Quigley are gearing up for the legalization of Cannabis. They are talking about new products, branding and branding rules as well as the fight to sell cannabis products. Hill Street, maker...

Episode 36 – Retail Therapy

Today on The Marketing Podcast, Heather Watson talks with Brendan Quigley about her recent shopping trip. They’re exploring how the face of retail stores is changing. First up, vintage clothier Fred Segal has launched a pop-up shop with shoppable windows. Other stores...